Aerial Advertising Strategies
 
Americans are bombarded with advertising in every part of life. They go to a movie and are given ads for more movies. They watch TV and find nearly as much time is spent on the ads as on the programs. They drive down the street and see billboards and shop signs. They read the news and find it surrounded with appeals to get their money.

Advertisers face a daunting task of finding a way to get their ad past the mental block set up by consumers. How do you get consumers to see your ad among so many others? One effective method used is by building curiosity with sights and sounds.

Sounds often involve music. Many TV ads include some type of mood setting designed to make you at least watch the ad. Other types of sounds also build curiosity and attract attention. The Superman serials on TV in the 50’s were popular with kids partly because of the air sound as the hero landed or took off.

Visual curiosity is also used. The newest model of a car is covered with a cloth to build curiosity. Women are used in ads because in general they attract the attention of male consumers. Movie trailers use a collage of clips to titillate the interest and make people so curious that they won’t miss the full show.

Many successful ads use both sounds and visual to attract attention amid the plethora of ads hoisted on the public in a given day. By using both the eye gate and ear gate, it is hoped that attention will be gained. Yet, after a while, the bigger and better fails to get attention because everyone is doing it, and, too often, at the same time.

One form of advertising is unique in this regard. This method is called banner ads. A large billboard or long banner is pulled behind a small airplane over a large group of people. Since this is the only ad visible at the time, it is sure that there is no competition for attention.

Imagine this: you are relaxing on the beach when you hear a small airplane coming. You open your eyes and notice it is pulling a long banner behind it with a message. You are curious as to what it says. You wait until the banner is in view and probably read the message several times.

The plane disappears but in a few minutes it passes by again and you read it a second time. By the third time this happens you have the message memorized and after that, the sound of the plane along causes you to recite the message in your mind.

The advertiser has done his job. He has built the curiosity of you, the audience, used sounds and sights to present the message, and repeated it so that it is fixed in your memory. To top it off, the message faces no competitors. If the product or service is of use to you, he will be confident that when you need it, his name will be the one you choose.

Learn how AirSign has been leading the industry in providing innovative aerial advertising services since 1996. They have banner towing airplanes stationed across the States ready to fly your message over sporting events, holidays, vacation hot spots or just to that special someone.
 


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